Referrals.com · 2019 to today
Five friends, months free
Referrals.com's own launch campaign, "Get on board with our 5 for 5", gave members free months of the product for bringing in new sign-ups. It still runs today.
- people joined the main campaign
- 4,712people joined the main campaign
- arrived through a member's link
- 64%arrived through a member's link
- shares across 20 campaigns
- 9,129shares across 20 campaigns
Raw campaign records, before spam filtering. Recent totals include some automated sign-ups.
The offer
Free months of Referrals.com when five friends sign up.
How it worked
- 1
A clear goal: five sign-ups unlocked the reward, shown as "5 for 5".
- 2
The reward was the product itself, months free, which cost little to give.
- 3
Every new member automatically gets a personal referral link, so the program grows with the user base.
- 4
Smaller campaigns ran alongside: a closed beta waitlist (259 people) and two months free for beta members.
What the numbers show
- 3,031 of 4,712 participants came through someone else's link, so the program mostly grew itself.
- A named goal with a reward worth reaching gave members a reason to share more than once.
- Shares far outnumbered sign-ups (9,129 shares), which shows members actively passing links on.
Integration points
Every place a referral platform plugs in, in the order a referral happens. Each one shows where it appears, how to add it and what you can edit, with a live example. To run a program like Referrals.com's, start with the highlighted points.
6 of 10 used
1Referral widgetUsed by Referrals.comThe panel or pop-up on your site or app where a customer is asked to refer.
In Referrals.com's programA "Get instant free access" widget offering the 5 for 5 deal.Where it shows
On your site or app: a floating button, a pop-up after a key moment, or a panel inside a page such as the account or thank-you page.
How to add it
- 1.Create the campaign and its rewards in your referral platform.
- 2.Copy the widget install code from the campaign.
- 3.Paste it before the closing body tag on the pages where it should appear, or add it through your tag manager.
- 4.Choose how it displays: floating button, pop-up or inline panel.
What you can edit
- Headline and description
- Button text and colour
- Logo and brand colours
- Display style and position on the page
- Which pages show it
- When a pop-up opens: on load, after a delay or after an action
Live example
referrals.com ↗Event to track:
widget_view2Personal referral linkUsed by Referrals.comA unique link or code for each customer, so every friend is credited to the right person.
In Referrals.com's programEvery new member gets a personal link automatically, shown on Refer & Earn.Where it shows
In the widget, on the customer's account page, and in your emails and receipts.
How to add it
- 1.Turn on personal links for the campaign.
- 2.Show each customer's link where they already look: the widget, account page and emails.
- 3.Check the link still credits the referrer when the friend signs up later on another device.
What you can edit
- Link format or a custom code
- The page friends land on
- How long a click is remembered before it expires
Live example
referrals.com ↗Referrals.com's personal referral link from its “5 Months Free Coupon for Signups” campaign will appear here.
Event to track:
link_created4Invite emailsNot part of this programEmails sent to friends on the customer's behalf, or the referral link in your own emails.
Where it shows
In the friend's inbox, and as a referral block inside your own emails.
How to add it
- 1.Let customers type friends' emails in the widget.
- 2.Set the sender name and reply-to address.
- 3.Add a referral block with the customer's link to your regular emails.
What you can edit
- Subject line and message
- Sender name and reply-to
- Reminder email and when it's sent
- The referral block in your newsletters
Live example
referrals.com ↗Referrals.com's invite emails from its “5 Months Free Coupon for Signups” campaign will appear here.
Event to track:
invite_sent5Referral landing pageUsed by Referrals.comWhere the friend arrives. It names who sent them and what they get.
In Referrals.com's programFriends landed on the Referrals.com sign-up page, credited to the member.Where it shows
The page a friend arrives on after clicking a referral link.
How to add it
- 1.Use an existing page or create one just for referred friends.
- 2.Say who sent them and what they get, at the top.
- 3.Give one clear call to action above the fold.
What you can edit
- Headline and reward wording
- Showing the referrer's name
- Page design and images
- Call to action and terms
Live example
referrals.com ↗Referrals.com's referral landing page from its “5 Months Free Coupon for Signups” campaign will appear here.
Event to track:
referral_click6Sign-up trackingUsed by Referrals.comRecords that the referred friend created an account or joined the list.
In Referrals.com's programEach sign-up through a member's link counted towards their five.Where it shows
Behind the scenes, on your sign-up, join or waiting-list form.
How to add it
- 1.Add the tracking code to the page shown after sign-up, or send a sign-up event from your server.
- 2.Include the new customer's email or ID so the referral is matched.
- 3.Test it end to end with a real referral link.
What you can edit
- Which forms count as a sign-up
- What details are sent
- Whether a sign-up alone earns a reward
Live example
referrals.com ↗Referrals.com's sign-up tracking from its “5 Months Free Coupon for Signups” campaign will appear here.
Event to track:
signup7Conversion trackingNot part of this programRecords the moment that counts: first purchase, booking, install or paid plan.
Where it shows
Behind the scenes, on your order confirmation, booking or upgrade step.
How to add it
- 1.Decide what makes a referred friend a real customer.
- 2.Send a conversion event with the order ID and value, from the confirmation page or your server.
- 3.Use the order ID so the same order is never counted twice.
What you can edit
- The action that qualifies
- Minimum order value
- A holding period before rewards unlock, to cover refunds
Live example
referrals.com ↗Referrals.com's conversion tracking from its “5 Months Free Coupon for Signups” campaign will appear here.
Event to track:
conversion8Reward unlock and noticeUsed by Referrals.comGives the reward and tells both people, by email or in the product.
In Referrals.com's programA coupon for free months once the goal was reached.Where it shows
In the customer's account or balance, in an email notice and as a message in the product.
How to add it
- 1.Choose the reward for each side: discount, credit, cash, product or perk.
- 2.Connect how it's delivered: coupon codes, account credit, gift cards or shipped items.
- 3.Write the notice that tells both people they've earned it.
What you can edit
- Reward type and amount for each side
- When it unlocks
- Limits per customer
- The notice wording and channel
Live example
referrals.com ↗Referrals.com's reward unlock and notice from its “5 Months Free Coupon for Signups” campaign will appear here.
Event to track:
reward_issued9Progress trackerNot part of this programShows each customer how many friends joined and what the next reward is.
Where it shows
In the widget, on the account page and in your regular emails.
How to add it
- 1.Turn on referral counts for each customer.
- 2.Show the next milestone and what it unlocks.
- 3.Repeat it in your emails so progress stays in view.
What you can edit
- Milestones and their rewards
- What counts: invites, sign-ups or customers
- Wording and design of the tracker
Live example
referrals.com ↗Referrals.com's progress tracker from its “5 Months Free Coupon for Signups” campaign will appear here.
Event to track:
progress_view10LeaderboardNot part of this programRanks top referrers publicly or among customers, for programs built on status.
Where it shows
On a public campaign page or inside your product.
How to add it
- 1.Decide whether it's public or for customers only.
- 2.Choose what ranks people, such as customers referred.
- 3.Set the period and the prize for the top spots.
What you can edit
- What people are ranked by
- Period: monthly, seasonal or all time
- How names show: full, first name or hidden
- Prizes and who's excluded, such as staff
Live example
referrals.com ↗Referrals.com's leaderboard from its “5 Months Free Coupon for Signups” campaign will appear here.
Event to track:
leaderboard_view
The lesson for your business
Give every customer a link automatically and a goal with a reward worth reaching. Most of your growth will come from people who already joined.
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Figures are Referrals.com campaign records for referrals.com as of October 2026, excluding internal test accounts. Referrals.com is part of the VNOC network, like Referrals Group.